Solutions – MissionPick

Mission Pick helps your brand to keep ahead of keen competition

Experience the Power of Crowdsource in Retail

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Mobile retail audit assist you in making smart retail or marketing decision quickly.

Instant visibility into stores with unbeatable speed, scale, accuracy and efficiency in just a few clicks.

Experience the Power of Crowdsource in Retail

Real time retail intelligence

On-demand in-store retail audit to track following areas:
Pricing, POP compliance, Out of Stock etc.

Retail Intelligence Tracking

On-demand in-store retail audit to track following areas:

Pricing

Reveal the relative competitiveness of products at each store

POP material compliance

Measure the effectiveness of promotion execution

Out of Stock

Track onshelf availability of products and white space

Share of Shelf

Measure the number of facing devoted to particular products and compare to the universe

Planogram / display compliance

Secure and enhance the product placement against competitors

Promotion program execution

Ensure predesigned mechanics are well executed

Competitors intelligence

Including but not limited to pricing, promotion, new launch etc.

New product roll out checking

Track the launching activities execution and onshelf product distribution

Mystery shopper

Learn what every shopper feel in restaurants / boutiques / jewellery shops etc and how they evaluate the product quality and service.

Service Audit

Evaluate at your standard

Every retail brand invest significant amount of money in converting their core values into brand images and communicate to their target consumers via different ways of media. However, managers might always be suspicious in whether the front line execution is consistent with the corporate values. The deviation may be caused by insufficient coaching, misinterpretation of operation protocol or mission of actionable guidelines.

Ask what you need to know

To answer the queries, Mission Picks provides a quick and accurate solution in an efficient manner. Mission Pick tailor made survey questions according to your business needs in a systematic and easy to understand manner. Some dimensions include:

Business effectiveness: salesmen initiative in greeting customers, mention key product feature in selling process, waiting time needed upon a fast food order, correctness of billing process, smoothness of web-based transaction.

Compliance of promotion materials: appearance and maintenance of demonstration TV unit, sufficiency of display stock.

Environment / ambience: store cleanliness, tidiness of staff uniform.

The questions will be dispatched to Mission Pick agents via the unique mobile app which allow the mobile workforce to perform the checking anytime, anywhere; online or offline. Agents input their observation through a series of guided questions right at the spot and results are backed up with geo-fencing photos and audio recordings if necessary for later tracking.

Transform findings into actionable insights

The results will be measured against the pre-set standard and aggregated into actionable insights with performance scoring in each are. The findings would reveal the areas to be improved at front line, how to achieve operational excellence and how to enhance customer loyalty. The checking can also be used to evaluate the strength of competitors or real business of acquisition targets.

Market research

Instantly obtain shoppers insight and understand the trend.

Shoppers Insight

The consumer buying decision is always like a black box with numerous factors which are crucial to brand owners or manufacturers. However this is not easy to access and the consumers mind is always changing and affected by different circumstances.

With the help of our broad member base, Mission Pick is offering a revolutionary and inexpensive way to access to consumers’ sentiment during the shopping journey from various angles with both qualitative and quantitative dimension, such as:

Impact of online / offline advertising and ability to recall
Impression to in-store display design
Perception on package design
Different ways of product consumption
The usage occasion
Share of shelf at home
Frequency of purchase from online and offline retailers
Likeliness of repeat purchase
Brand acknowledgement
Product penetration
Impact of online payment
Degree of preference / tendency checking
Effectiveness of different promotion mechanics
Linkage between cross categories e.g. cereal with milk beverage

The insights can be consolidated into valuable insights to reveal the priority of different attributes inside consumers’ mind when they make a purchase decision towards a particular product category. The findings can also help brand owners to predict the product demand by studying the correlation among the attributes, and in turn increase the efficiency of promotion and bring incremental value to brand owners or retailers.